Apple has class. It's probably one of the main reasons I use their software. I mean, they're a flawed company, but there's something about using a product that makes you feel better for using it.
Anyway, here's my latest example. They replaced their front page with a tribute to Gregory Hines for around 2 or 3 days a few weeks ago.
Of course you could say this is crass commercialism taking advantage of emotions over someone's death. But in this case, Hines was an avid Mac user (he was an "AppleMaster", or registered celebrity mac user) so it makes sense.
Here's the link to the tribute.